C.C. Filson
Landing pages
ROLE
Marketing Designer
Designed responsive landing pages to showcase seasonal products and promotions identified by the merchandising team. Focused on mobile-first layouts, brand consistency, and visual continuity from campaign emails to the website.
Application
Responsive Web(Landing Pages)
June 2016 - June 2020
Background
Filson is a heritage outdoor brand serving customers who value authentic craftsmanship and adventure. The company had built strong brand loyalty among outdoor enthusiasts while seeking to expand their reach to professional customers who appreciated quality and heritage in their everyday lives.
Problem
Landing pages lacked visual consistency with campaign emails and needed to present new product collections quickly and clearly. Merchandising dictated what products to highlight, but execution required design that felt cohesive, on-brand, and easy to shop.
The Solution: Responsive, Brand-Consistent Landing Pages
Designed landing pages aligned with campaign emails to create a seamless user experience.
Applied responsive, mobile-first layouts to ensure pages were accessible and easy to browse on all devices.
Created flexible layouts that could adapt to different product collections, promotions, and seasonal launches.
The Impact
Delivered landing pages that reinforced campaign storytelling and maintained Filson’s heritage brand identity.
Helped scale campaign output by supporting rapid turnaround for merchandising priorities.
Strengthened the link between marketing campaigns and online shopping experience.
