A Filson Booklet
NATIONAL FOREST FOUNDATION: STRATEGIC PUBLISHING
MONUMENT PEAK FIRE TOWER — PARTNERSHIP THROUGH HISTORICAL STORYTELLING
The Challenge: Tasked with creating promotional material for Filson's partnership with National Forest Foundation using only 6 usable images from a fire tower restoration project. Standard approach would have produced generic marketing collateral that served Filson's brand interests.
Strategic Vision: Recognized this as an opportunity to strengthen a critical business partnership by creating something that honored the National Forest Foundation's mission while demonstrating Filson's commitment to conservation heritage.
CONTENT LEADERSHIP APPROACH
Historical Research: Curated archival photographs and documented the 1910 Great Burn, one of America's largest forest fires
Narrative Architecture: Developed comprehensive storytelling spanning historical context, technical innovation, and human experience
Editorial Direction: Positioned National Forest Foundation as the hero throughout the 30-page narrative
Technical Documentation: Integrated detailed Osborne Fire-Finder specifications and lookout tower operations
STRATEGIC EXECUTION
Transformed limited assets into authoritative historical publication featuring:
Comprehensive fire tower history from 1910 Great Burn to modern restoration
Daily life documentation of fire lookouts with authentic period details
Technical specifications and operational procedures
Visual storytelling combining archival imagery with contemporary photography
PARTNERSHIP IMPACT
Created strategic asset that strengthened Filson's relationship with National Forest Foundation by demonstrating genuine commitment to conservation history rather than self-promotional marketing. Publication served as foundation for ongoing collaborative initiatives.